As we kick off the second season of the show, I get the privilege of having Ritu David as my first guest.

Ritu has built a data-driven brand development and creative agency, The Data Duck, which has served several companies internationally.

With a keen sense of current data and market trends, we chat about the importance of data-driven decisions and how feelings are pivotal, among other topics.

You can find Ritu on Instagram @ritu_david and online at The Data Duck.